Google will use this information in turn to personalize your search results. Your clickstream gives over a longer period you're interested in, so your Google search results can make more personal and relevant.Structure and content of Article
In this article I explain what your search history and web history, which here is the function of the Google Toolbar, the implications for your privacy and your search results and the need to worry.What is your search history?
Google search history onderbrekenAls you to Google is NOT a Google Account, Google will your search history and search queries not save (besides the standard information that a search engine stores, such as IP address, date and time, keywords, etc., which are extensively explained).
If you come to Google with a Google account (and logged), Google your default search history and searches. Even the websites you're visiting from the click on the Google search results are stored.
Your search history (and so not web history) can be accessed via www.google.com / history.Search History by default
Until February 2007 this was optional, but since February 2007 for anyone with a Google Account, your search history by default. Danny Sullivan has an interesting article written about extensively and which completely describes the change and consequences.
Google collects the search history, web history and expansion into a lot of information from many users. For now Google does not sneaky and there are clear steps that indicate that something is happening.
Search History interrupt
Google Search History verwijderenJe can interrupt your search history and / or remove items. So your searches are not stored in your Google account. Google will use IP addresses and server log data still store information about you, but that's hardly personalized and therefore requires no cause for worry.
If you're not enamored of the fact that Google knows what you are looking for and where you surf, you can permanently remove from your search history your Google Account.
Do you still use the Google Toolbar, but you do not want Google information about your surfing habits and search behavior to find out? Then you can log out of your Google account in Google Toolbar:
Google Toolbar with PageRank
Have you installed the Google Toolbar? Google will recommend you that once you're logged into your Google account.
PageRank disabled
google-toolbar-pagerankAls you've installed the Google Toolbar and PageRank option is DISABLED, then the same as your search history (as described above). However, Google will recommend the option to enable PageRank.
PageRank enabled
If the PageRank enabled on your Google Toolbar, Google will ask you to sign in web history. After you've done that, your searches will be attended by you, the sites visited are stored.
Google will for privacy reasons without your permission to change your search history, web history!
Install Google Toolbar
If you install Google Toolbar, Google asks if you want to install the PageRank option. Google also shows clearly that there is information to be sent to Google and you can read about what information Google stores in the Google Toolbar privacy policy.
What is your history?
Your web history is nothing but an extension of your search history. Your web history can be accessed from any search results page of Google (if you're logged into your Google account) through "My Account".
Your Web history shows in chronological order, the web sites you have visited and the searches you have done. You can filter your web history for example, pictures, news, sponsored links, video, etc.Google Web History & personal search
Google is great in terms of personalization and will grow further. According to Danny Sullivan is personalizing high on the agenda of Google in 2007, since Google is developing many initiatives in this area.Personalize the next step in search
The more Google knows about you, the more you Google a better and more unique (search) experience to offer (and the more relevant and personalized ads they can focus on you!). Personalizing search results is often seen as the next step in searching and providing better (more relevant) search results.
Google Ramps Up Personalized The article search for Danny Sullivan explains well how the personalized search at Google to work and the idea behind the next generation of search.Factors that influence personal search
The most important factors for Google personalized search results to be influenced to date:
Websites where someone clicks on the search results
Web sites added to the Google Personalized Homepage
Web sites stored in Google Bookmarks
Google Toolbar, and (personal) search results
To the above list of factors that influence personal search is now added a fourth factor: the websites you visit. Google has so far indicated that the information that the Google Toolbar does not collect is used for influencing the results.
From now on, the information that Google collects so DO Baar tool used for the ranking of search results. Initially for your personal results, but probably also for the general Google search results.Is it necessary to worry?
With the announcement of this action is whether we should worry more relevant. Google grows, growing and growing, with no limits seem to be. Results from Google continued to grow as the company changes from a "tech company" to an "advertising" company, where the acquisition of DoubleClick is a clear example.
Google's Page & Brin Schmidt Eric Schmidt, CEO of Google, this also in an interview with Wired last week. We have Google as:
An advertising company
An end-user system (combination of operating system and office suite software)
A gigantic supercomputer
A social phenomenon
But where is the mission of Google go? "All the world's information universally accessible and usable"?Most attention (wrongly) to Google
On the other hand, Yahoo and Microsoft know at least as much from us as Google, but the attention to Google's size and reputation of Google. That is unfortunate, but a fact.
Vs. privacy. transparency and control over your search datagoogle-logo-large-hand, this move by Google is actually quite good, especially in the area of transparency. Google Web History lets you see exactly what information they have of you. That can not (yet) be said of Yahoo and Microsoft ...
From now on you as a seeker of insight into your Google search data that Google has stored, but - perhaps more importantly - is that Google is increasingly YOU control over what information Google stores about you!
And that to me is a good step toward greater transparency in the search engines and protect your privacy, as I deemed necessary and described in the annual Search Marketing 2006.Is it so necessary to worry about your privacy?
No, but of course you should always be careful with your personal data. But we also need to 'sacrifice' to do. If you want something from a company (in this case, information), you must provide a return (in this case information about you). That way you'll get the information you want and you can companies (and their advertisers or other interested parties!) In the future with better service.
ConsciousMost importantly, be aware of what personal information you can and can make available to external parties. All developments, especially related to the Internet, showing that end-users, you and I, more and more control. I believe that in the near future, virtually complete control over your personal information. And Google is well on its way to give you that control.More information Google web history and personalized search
Danny Sullivan on Search Engine Land to extensive article: Google Search History Expand, Becomes Web History on the modification of search history for Web history is written, what is the inspiration for this article.
Other articles are worth reading:Google Adds Your Click Path to Search PersonalizationBriefs: Google Search History Become Web History
Google Privacy Policy FAQGoogle's Marissa Mayer on Personalized SearchGoogle's Matt Cutts on Personalization and the Future of SEO
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